---
title: What are non-matches?
description: Non-matches are match responses that fall below the specified Match Confidence Threshold for a business entity search.   The Markaaz Match Confidence Threshold is an analysis of the match confidence l
---

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# What are non-matches?

Non-matches are match responses that fall below the specified Match Confidence Threshold for a business entity search.  

The Markaaz Match Confidence Threshold is an analysis of the match confidence level on a scale of 10 (strongest) to 1 (weakest). Non-matches ignore the Match Confidence Threshold and return entities considered to have attributes and tokens of similarity, such as a business operating with a different name (DBA) but with the same registered officers and address.  

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