Non-matches are match responses that fall below the specified Match Confidence Threshold for a business entity search.
The Markaaz Match Confidence Threshold is an analysis of the match confidence level on a scale of 10 (strongest) to 1 (weakest). Non-matches ignore the Match Confidence Threshold and return entities considered to have attributes and tokens of similarity, such as a business operating with a different name (DBA) but with the same registered officers and address.